TourKit

Core concepts

Vocabulary you will see across the dashboard and docs.

Project

A container for one website or product surface. Each project has its own script key and tours.

Tour

An ordered sequence of steps. You can tune theme, colors, and typography at the tour level.

Step

One highlight moment: a CSS selector (what to point at), title and message (what to say), and position (where the tooltip sits relative to the element).

Script key

Public identifier embedded in your snippet. The SDK uses it to fetch the correct tour payload.

Session & analytics

  • Tour session — a single visitor run through the tour (starts, steps, completion or skip).
  • Events — structured signals such as tour started, step viewed, completed, or skipped.